Striving to be healthier with the Safefood START campaign

Being a Mother it is instinctual for us to put our own needs on the backburner and to strive for the health, care & wellbeing of our children. It’s natural – I mean, we can’t even go out to buy clothes for ourselves without buying for our children too {whether they need that gorgeous new sequin top or not!}. However, that’s not to say that we shouldn’t look after ourselves too – because, you know, we should

Have you heard of the START campaign? It’s a new 5-year public health awareness campaign to help families gain a healthier future – this has been launched by Safefood – the Department of Health & Public Health Agency. It’s sad to hear that one in four children are classed as being overweight or obese, however, the new START campaign aims to inspire & support Parents to develop and adhere to healthier lifestyle habits. 

We, as a Family need a little inspiration {which is a massive understatement} because we have one major fussy eater in the family who refuses to eat any vegetables whatsoever and trying to make sure he gets a healthily balanced meal everyday minus the greens can be trying. 

When it comes to making a lifestyle change, there is never a bad time to make them and that is exactly what I have planned for me and my family. The Department of Health & Public Health Agency is calling on all Parents in Northern Ireland & Ireland to take that all important first step in regaining control of their children’s health. And I don’t mean with just food habits, either. This includes how much time they spend in front of the TV, and being active throughout the day – even making a change to drink more water during the day too. 

A few starting points could include: 

  • Healthier breakfasts
  • Drinking more water
  • Eating more fruit & vegetables
  • Less screen time
  • Less sugary drinks
  • More activity/going outdoors

As a family, our starting point is going to be being more active. During the Autumn & Winter months, we tend to hibernate a little, don’t we? I know we do. We would eat more, sit down more and generally stay indoors as much as possible {where it’s warm} until Springtime returns. The START campaign is encouraging each family to take on one healthier change to their lifestyle, however small because it’s taking that first step that is the game changer and developing it into a lifestyle habit. 

Once one healthier habit is conquered then you can make another one – I think our next lifestyle choice {if I’m not being too bold thinking ahead!} will be to eat more greens and so on and so forth. I’m actually so excited to get started and some people may think deciding to do this on the run-up to Christmas is bonkers! Far too many tempting treats out there, right? However, if Slimming world taught me anything it was to not deny yourself those treats, just take everything in moderation and making sure to exercise. It’s so incredibly simple, all we need to do is to reprogramme ourselves into thinking that way through small and simple lifestyle changes. 

Striving for that one daily win won’t always be easy, and sometimes we’ll not want to reach that goal each & every day – but it’s one goal, it’s one simple change and if you truly want to give not only yourself but your family a healthier future, then why not turn off those screens, eat a few extra spoonfuls of peas or go out for that walk after dinner. Achieve that one daily win regardless of the hurdles life tries to trip you over with. I will be sharing our daily wins {and possible daily fails} on my Instagram stories so make sure to tune in. 

I am looking forward to making our first lifestyle change & I think going out for an evening walk together after we’ve eaten will make a huge difference and I think gives us a great first stepping stone to making healthier lifestyle choices. 

For further information and resources for Parents, you can visit

If you could make one simple change to your lifestyle, what would it be? I’d love to know in the comments below! 

*This is a collaborative post with Safefood. 



  1. 08/11/2017 / 11:10 AM

    What a great campaign! My other half is SO picky, he doesn’t eat veg either! I’m quite healthy so when I’m cooking it’s an absolute nightmare to find something he’ll eat. This campaign is a great way to get people moving and eat healthier 🙂 Good luck, enjoy your winter walks! x

  2. Elizabeth
    08/11/2017 / 11:14 AM

    I remember being outdoors all the time as a kid and that’s definitely one of my biggest issues at the moment – too much screen time, not enough fresh air! That’s the key I reckon.

  3. Isabel
    08/11/2017 / 1:00 PM

    I think if I could change one thing it would be to hit my five a day fruit and veg target more often. I like the idea of making one change at a time, it makes it seem much less scary!

  4. 08/11/2017 / 2:06 PM

    I think anything that can be done to help families eat more healthily is a great thing but it has to be done well so parents don’t end up feeling bad for poor choices they’ve made in the past. Mich x

  5. lukeosaurusandme
    09/11/2017 / 11:24 AM

    What a great campaign! My little boy is a fussy eater, we spent the whole summer holiday trying to get his eating back on track in preparation for him starting school. It’s really hard to get the right stuff into your children sometimes especially if they’ll make it so difficult for you to do so or your budget doesn’t stretch so far if you think it’s just get wasted by your fussy eaters.

  6. 10/11/2017 / 9:38 AM

    Love the idea of this campaign, as I mum i definitely agree my kids health and well being comes first and is paramount. We definitely need to drink more water in our house x

  7. 10/11/2017 / 9:43 AM

    What a fab campaign! Anything to help families be healthier is a fab thing x

  8. melissazia90
    11/11/2017 / 12:16 PM

    What a brilliant campaign! anything that helps promote being healthier is great

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